My audience age range will be between 7-17 due to my chosen art style which is Pixel Art. Since I am using this style I will need to target a younger audience because they will enjoy this style of art more than an older generation. One of the games that is in this art style is Minecraft and it is very popular with the younger age range, this is partly because of how the game plays but also because of how it looks, it uses bright colours and good sounds to make it more popular to kids. This game is also based towards males due to the events that can happen in the game, for example monsters will spawn at night-time and need to be killed and you can also be attacked by raids which also require fighting.
By doing some research I managed to find out that some of the popular games for 7 year old boys is K’NEX, this is because its a building toy set so it will increase their creativeness which is very important while they are growing up. I then also found out that teenage boys like art sets as this will increase their creativeness but they also like the switch which is a gaming console.
Some of the most poular console games for boys of 7 – 17 would be minecraft, this is because its a fairly easy game to play and will also encourage creativity as they get to build their own world in a way that suits them. Along with Minecraft another game of the same genre would be Lego Worlds as this is also an explorer game that also encourages you to build and get creative. Other games they might enjoy playing would be Sims 4, as this is a life simulation game, you get to build your own character and also design a house for them to live in.
I found out that 46% of gamers are female while the remaining 54% are males, however while finding out this statistic I also found out that the average age for a female gamer is 34 while the average age for a male gamer is 32. Furthermore I found out that the most active age group of gamers is boys under the age of 18, with 17% which represents all gamers. This shows that out of all the games in the world just over 1/6 is boys under the age of 18 which is stunning to be honest as that’s a large percentage covered by one gender and age group.
While looking at cinema trends I found out that in 2015 3 of the most popular films with 7-14 year olds was Home, Big Hero 6 and Minions. From this we can get the idea that these films were very popular with the younger audience this is because of the way these films are animated and how they look.
While looking at all these I still need to try and perceive what the best colours are for my target audience. From my research there were many difference types of factors that went into this, for example which gender preferred which colour, also what age group preferred what colour. I managed to find out that men prefer the colour blue to red and orange to yellow, I also found out that a lot of men are colour-blind so if I was to use a red or green this might not be a good idea which is important to note however this might not affect my target audience much. I did manage to also find out the best colours for my age range which is 7-17, pre-adolescents prefer the brighter primary and secondary colours which are red, yellow, blue, orange green and purple.
Audience Profile Board
Above is a screenshot of my audience profile board that I have made, for this board I got a few images of the games that are tailored towards my target audience, the main games that are played by my target audience in this board would be minecraft and fortnite, but I have added the other 2 games because they are also popular with my target audience. By looking at all of these games I can get a rough idea of what my target audience would want from a game that I produce.
I have also added a couple of films on there because these 2 films were very popular when they came out for the age group of 7-14 year olds which falls into my audience group, by looking at these films we know roughly what out target audience would want to see.
Finally I added a couple of images of some of the most popular social media apps that are out right now and also which ones my target audience would be using. By using social media we can gather ideas from our target audience and communicate with them to see what they want.
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